The Beginner’s Guide to Finding SEO Keywords with Google Ads Tools
Introduction:
Starting your SEO journey and not sure where to begin? You don’t need expensive software or years of experience. One of the best tools for beginners is hiding in plain sight: Google Ads.
Why Use Google Ads Tools for SEO?
Google Ads gives you real data on:
What people are actively searching
Which keywords drive traffic
How competitive and valuable each term is
Even if you’re not running ads, these tools can help you build a powerful organic content strategy.
Start With Google Keyword Planner
Go to Keyword Planner under Tools & Settings
Choose “Discover New Keywords”
Type in topics related to your business
You’ll get:
Monthly search volume
Competition levels
Related keyword suggestions
✅ Pro Tip: Avoid the highest competition terms. Start with medium-to-low competition with at least 100–1,000 searches/month for quicker wins.
Explore Search Terms from PPC Campaigns
If you do run a small Google Ads campaign, go to:
Campaign → Keywords → Search Terms
This shows you actual queries people used to find your ad—aka gold for new blog post or product page ideas.
Use These SEO-Friendly Metrics:
Search Volume: Tells you what’s worth writing about
Top of Page Bid: Indicates keyword value (the higher, the more likely it's a money-maker)
Competition Level: Tells you how hard it will be to rank
Conclusion:
Google Ads tools are perfect for beginners learning SEO. Start small, focus on user intent, and let Google show you what your audience is already looking for.
